Key highlights
- Mercedes-Benz kicks off its ‘Dream Days’ campaign with flexible financial plans and curated experiences across India.
- Customers can avail EMIs starting at 1% of the car’s ex-showroom price, zero downpayment upgrades, and seasonal payment options.
- The brand will host immersive Dream Days Festivals in six cities, showcasing its full lineup including AMG and electric models.
Mercedes-Benz India has officially launched the ‘Dream Days’ festive campaign. Running from September 2 to October 31, the campaign blends smart financial solutions with immersive brand experiences to make luxury ownership feel less intimidating and more attainable.
The campaign is designed to appeal to both first-time buyers and loyal Mercedes-Benz owners. Whether you’re eyeing your first C-Class or planning to upgrade your S-Class, Dream Days offers a range of tailored benefits that make the leap easier.
Flexible finance, zero drama
Let’s talk numbers. Customers can now opt for EMIs starting at just 1% of the car’s ex-showroom price. That’s not a typo—it’s a serious nudge toward ownership. Mercedes-Benz is also offering a ‘Seasonal Payment Plan’ that lets buyers align their EMIs with bonus or dividend months. No more sweating over monthly outflows.
For those already in the Mercedes-Benz family, the new ‘Key to Key’ program allows an upgrade to a newer model in 24 to 36 months with zero downpayment. You get to own two Mercs in four years without breaking the bank. That’s what I call luxury with a plan.
Welcome benefits and trade-in perks
First-time buyers aren’t left out. The campaign includes welcome benefits on trade-ins, making it easier to swap your current ride for a three-pointed star. Whether you’re coming from a premium hatch or a mid-size SUV, Mercedes-Benz wants to roll out the red carpet.
Dream Days Festival: Where luxury meets experience
The brand will host Dream Days Festivals in six cities: Chandigarh, Ahmedabad, Pune, Bengaluru, Chennai, and Kochi. These two-day events will feature dynamic driving tracks, showcasing everything from sedans to SUVs, AMGs, and electric models.
Participants can test drive across terrains like side slopes, stepped inclines, and emergency braking zones. There’s even a Burmester Sound Experience and a sundowner to wrap things up. It’s part car show, part lifestyle event—and it’s designed to deepen the emotional connection between the brand and its customers.
Service clinics and customer care
Mercedes-Benz is also rolling out nationwide service clinics. Trained engineers will visit multiple regions to offer diagnostics, maintenance, and personalized care. It’s a subtle reminder that luxury isn’t just about the car—it’s about how you’re treated after you drive it off the lot.
Also read: End of the road for the Mercedes-Benz EQE, discontinuation soon!
