Key highlights
- New EarthMaster SX Backhoe Loader and RoadMaster G100 Motor Grader now meet CEV-V emission norms
- EarthMaster SX gets a larger ergonomic cabin and guarantees highest productivity per litre
- RoadMaster G100 packs 102 HP and 440 Nm torque, backed by a 48-hour uptime service guarantee
Mahindra Construction Equipment (MCE), a division of the Mahindra Group, has launched its upgraded CEV-V compliant range of machines, including the EarthMaster SX Backhoe Loader and RoadMaster G100 Motor Grader. These new models are designed to meet the latest emission standards while delivering more power, better comfort, and smarter diagnostics.
The EarthMaster SX now features a 74 HP engine, enhanced torque, and a spacious ergonomic cabin that’s built for long hours on site. It also comes with iMAXX telematics, giving operators and fleet managers real-time performance data and predictive diagnostics.
Meanwhile, the RoadMaster G100, already a leader in its category with over 22% market share, gets a 102 HP engine and 440 Nm of torque, making it ideal for state and national highway projects. It’s built to accelerate road construction timelines without compromising on fuel efficiency.
Performance backed by guarantees
Mahindra isn’t just talking big—it’s backing its machines with industry-first guarantees:
- 48-Hour Uptime Guarantee or INR 1,000/day compensation
- Highest Productivity per Litre in STD mode
- Guaranteed Highest Fuel Efficiency in STD mode
These promises aren’t just marketing fluff—they’re part of Mahindra’s push to deliver real value in a segment where downtime and fuel costs can make or break profitability.
Built for India
The new CEV-V range is manufactured at Mahindra’s Chakan plant in Pune, under the “Made in India, Made for India” philosophy. The company has already deployed over 15,000 machines across the country and leads the motor grader segment.
Support is equally strong, with 115+ touchpoints, including 50+ 3S dealerships, 15 Saathi+ service centers, and 50+ mobile service vans. Whether you’re in a metro or a remote site, Mahindra’s service network is designed to keep your machine moving.
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