Key highlights
- JLR India passes on full GST rationalisation benefits to customers effective September 9, 2025.
- Price benefits range from INR 4.5 lakh to INR 30.4 lakh across Range Rover, Defender, and Discovery models.
- Move aligns with government push to boost demand in the luxury car market.
JLR India has announced immediate price reductions across its portfolio, following the recent GST rationalisation on luxury vehicles. Effective September 9, customers will see significant benefits, making the Range Rover, Defender, and Discovery models more accessible.
Price reductions across the line-up
The Range Rover range now comes with savings starting at ₹4.6 lakh, going up to ₹30.4 lakh depending on the variant. The Defender lineup offers a reduction of ₹7 lakh to ₹18.6 lakh, while Discovery models see benefits between ₹4.5 lakh and ₹9.9 lakh. Customers are advised to confirm exact figures at authorised JLR dealerships.
Industry and customer impact
The move not only boosts consumer sentiment but also aligns with the government’s goal of reviving luxury demand. Rajan Amba, Managing Director of JLR India, stated that the decision reflects JLR’s customer-first approach and confidence in India’s luxury market.
JLR’s future strategy
Globally, JLR is undergoing transformation under its Reimagine strategy. The company aims to achieve carbon net zero across supply chains, products, and operations by 2039. By the end of this decade, every JLR brand will feature an all-electric model, with Jaguar transitioning into an entirely electric marque.
Competitors in the Market
The GST benefit also sharpens JLR’s competitive edge against rivals like Mercedes-Benz, BMW, and Audi, all of whom operate in the high-end SUV and luxury car space. With lower effective prices, JLR’s offerings could attract buyers who were previously considering alternatives.
Final Thoughts
A Range Rover with an INR 30 lakh price cut? That’s not a discount; that’s a conversation starter at every luxury showroom in town. JLR just gave India’s elite SUV game a serious shake-up—and if you’ve been eyeing one, now’s probably the time to make that dream driveway upgrade.
Also read: ST 2.0: BMW India announces price cuts of up to Rs 9 lakh
