Key highlights
- New Drive range includes EV, CNG, and petrol models tailored for fleet and mobility businesses
- Fleet Assured program offers 5-year/3 lakh km warranty, same-day service, and dedicated B2B support
- Designed to reduce downtime and total cost of ownership for high-utilisation operators
Citroen India has officially launched its new Drive range, a purpose-built lineup of vehicles engineered for commercial and mobility enterprises. Alongside it, the brand introduced Fleet Assured, a segment-first ownership program that promises end-to-end support for fleet operators. The launch is part of Citroen’s broader Citroen 2.0: Shift into the New strategy, aimed at transforming its presence in India’s institutional mobility space.
The Drive range includes one electric model, two CNG variants with government-approved kits, and three petrol models that are fully E20 fuel compliant. All vehicles will carry the distinctive Drive badging, signaling their commercial intent and Citroen’s commitment to high uptime and low operating costs.
Built for Business
The Drive lineup is designed for high-mileage, high-frequency usage across sectors like ride-hailing, employee transport, and shared mobility. These vehicles are engineered to deliver long-term durability, fuel flexibility, and reduced maintenance overhead.
Citroen’s approach is clear: build vehicles that work harder, last longer, and cost less to run. And they’ve backed that up with a support system that’s just as serious.
Fleet Assured
Complementing the Drive range is Fleet Assured, a comprehensive ownership program tailored for commercial operators. Key benefits include:
- Warranty coverage up to 5 years or 3 lakh km
- Dedicated B2B workshops with night-shift operations
- Same-day preventive maintenance under defined SLAs
- Priority parts availability and structured escalation paths
- Care 4 You support with SPOCs and fleet-focused finance and insurance tie-ups
- Complimentary health checks, battery SOH reports, and driver training modules
- Fleet Connect and Pitstop-Pro dashboards for data-driven service management
Fleet operators with a minimum number of Citroen vehicles qualify for the Elite Club, unlocking premium support and engagement forums.
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