Key highlights
- Bajaj Auto launches the Pulsar Hattrick Offer across multiple states for the festive season
- Customers can avail benefits worth ₹10,000, including cashback, insurance savings, and zero processing fee
- The offer spans almost the entire Pulsar range, timed with India’s major festive celebrations
Bajaj Auto Ltd. has announced a festive season campaign that puts the spotlight back on its flagship Pulsar brand. Called the “Pulsar Hattrick Offer,” this initiative extends across key states like Maharashtra, Gujarat, Karnataka, Andhra Pradesh, Telangana, Odisha, West Bengal, North East, and Uttar Pradesh, bringing a triple bonanza to buyers.
Pulsar Hattrick Offer – What is it?
The Hattrick Offer is structured around three main benefits. Customers get a direct cashback, notable savings on insurance, and the added convenience of no processing fees. In total, these advantages are pegged at around INR 10,000, making this one of the most attractive deals seen in recent times on the Pulsar lineup.
Riding the Festive Wave
The timing is deliberate. With Navratri in Gujarat, Durga Puja in West Bengal, Dussera in Andhra Pradesh and Karnataka, and Onam in Kerala, Bajaj has ensured that the offer touches different cultural peaks of celebration across India. By extending the scheme to almost all Pulsar models, the brand is banking on its widespread popularity among young riders who resonate with its latest campaign – “Duniya Dekhti Hai Tu Dikha.”
Competition
Festive offers are common in the two-wheeler market, but Bajaj’s Hattrick Offer stands out for the sheer spread and value addition. Rival brands like TVS and Hero have also rolled out festive discounts, but few match the three-pronged structure that covers cost, insurance, and fees in one go. For Pulsar, which already enjoys strong recall as a sporty, youth-centric brand, this push could further solidify its standing.
Our thoughts
If you’ve been eyeing a Pulsar, this is like the universe handing you a festive coupon. Cashback in one pocket, insurance savings in another, and no fee slipping out of the third. Bajaj has basically wrapped Diwali, Navratri, and Dussera in a bow and parked it at your nearest showroom.
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