Key highlights
- Toyota Innova celebrates 20 years in the Indian market
- More than 12 lakh Innova MPVs sold in India
- Current-gen model available in diesel and hybrid iterations
Toyota Kirloskar India is celebrating a new milestone. Its most popular and best-selling product, the Innova MPV, has completed 20 years in India. Read below about Innova’s success in India and what makes it so popular.
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Toyota Innova: An unbeatable success story
Launched in 2005, the Innova came as a successor to the old Qualis MPV. While Innova was already a hit product in the South Asian car markets like Thailand and Indonesia, its success in India has defeated every other market’s sales.
Since its launch, the Innova has seen one big generational change in 2016, when the Innova Crysta was launched. Later, the company expanded Innova’s brand portfolio by adding the Hycross model to it, which is currently one of the top-selling 7-seater cars in India.
But what is it that makes the Innova so popular in an SUV crazy market like India? The primary reason is the undefeated reliability of Toyota’s impeccable engineering and quality standards. Innova is a second name to Toyota’s trust and quality. Buyers love Innovas due to their durability, spacious cabin, frugal engine performance, and people/luggage ferrying capabilities.
The Innova MPV brand name has been so popular in India that the brand has sold more than 12 lakh units to date in India. However, like every success story, Innova also had its hiccups when the petrol iteration flopped due to its poor fuel economy.
Our say
The Toyota Innova success story is worth studying in India. Toyota’s trust, quality, reliability, and flawless after-sales experience have made the Innova brand undefeatable in the Indian market.
