Key highlights
- New Adventure X Persona adds ADAS, 360 camera, and Trail Modes to Harrier and Safari
- Harrier Adventure X starts at INR 18.99 lakh; Safari Adventure X+ priced at INR 19.99 lakh (ex-showroom)
- Interiors get exclusive themes: Onyx Trail for Harrier, Adventure Oak for Safari
Tata Motors has launched the Adventure X Persona for its flagship SUVs—the Harrier and Safari—bringing a fresh dose of tech, style, and off-road capability to the lineup. Priced at INR 18.99 lakh for the Harrier and INR 19.99 lakh for the Safari (ex-showroom, Delhi), the new variants aim to offer a premium experience without breaching the INR 20 lakh barrier.
The Adventure X trims sit above the Pure X variants and below the top-spec Fearless and Accomplished trims. They replace the older Adventure and Adventure+ variants, offering more features at a lower price point.
What’s new in the Adventure X Persona?
Both SUVs retain the 2.0L Kryotec diesel engine (170hp, 350Nm) with 6-speed manual and automatic options. But the real story lies in the feature list:
- ADAS with Adaptive Cruise Control (AT only)
- 360-degree HD Surround View Camera
- Trail Response Modes: Normal, Rough, Wet
- Trail Hold EPB with Auto Hold
- Land Rover-inspired Command Shifter
- Ergo Lux Driver Seat with Memory & Welcome function
- 26.03 cm Ultra-View Twin Screen System
- Trail Sense Auto Headlamps and Aqua Sense Wipers
- Multi Drive Modes: City, Sport, Eco
The Harrier Adventure X gets R17 Titan Forged Alloys and Onyx Trail interiors with black leatherette and tan accents. The Safari Adventure X+ features R18 Apex Forged Alloys and Adventure Oak interiors in tan leatherette with a sculpted dash.
Smarter Line-Up, Streamlined Choices
Tata has also restructured the entire Harrier and Safari range. The Harrier now starts at INR 14.99 lakh (Smart variant) and tops out at INR 24.44 lakh (Fearless X+), while the Safari begins at INR 15.49 lakh and goes up to INR 25.19 lakh (Accomplished X+ 6S).
Price Table
| Personas | Introductory Starting Price in INR (ESP, New Delhi)* | |
| Harrier | Smart | 14,99,990 |
| Pure X | 17,99,000 | |
| Adventure X | 18,99,000 | |
| Adventure X+ | 19,34,000 | |
| Fearless X | 22,34,000 | |
| Fearless X+ | 24,44,000 | |
| Safari | Smart | 15,49,990 |
| Pure X | 18,49,000 | |
| Adventure X+ | 19,99,000 | |
| Accomplished X | 23,09,000 | |
| Accomplished X + (7S) | 25,09,000 | |
| Accomplished X + (6s) | 25,19,000 |
This move simplifies the buying process and makes the lineup more intuitive. The Adventure X Persona is positioned as the sweet spot for buyers who want premium features without stretching to the top-end trims.
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